New website: Designing a Consistent Yet Unique Online Presence

Written by Leonie Lawson

Tailored Design to Support Business Growth

I’m excited to share the latest website project I’ve been working on for Bury St Edmunds Veterinary Centre, specifically for their new Needham Market location. This is the second site I’ve designed for Jenny and Carly, and it was a great challenge to maintain the brand consistency while giving this new site its own distinct feel.

Jenny and Carly are expanding with a new clinic in Needham Market, and it was important that their online presence reflected this growth while keeping in line with their established brand identity. The new website is fresh, visually engaging, and uniquely tailored to represent the services offered at their new location, yet it also retains the recognisable branding of Bury St Edmunds Veterinary Centre.

The aim was to create a cohesive experience across both locations that caters to their clients’ needs while making each site distinctly reflect its local community. Additionally, the website was designed to be fully responsive, ensuring it provides an optimal experience across various devices—whether clients are accessing it from a desktop, tablet, or mobile phone. I loved the challenge of finding that balance between a consistent brand and a new personality.

If you’d like to see how we kept the essence of the original brand while creating something new, visit: www.needhammarketveterinarycentre.co.uk

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